Delivering Value with Search Engine Marketing & Web Analytics
Introduction
In today’s difficult economic environment, it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives.
It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM.
Now let’s define what GCS Marketing Group considers to be SEM. Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
How can SEM & Web Analytics help your business?
Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use Google Adwords to target a 15 mile radius, manage the daily expense, and increase traffic to your site by over 30%. Furthermore, the previous implementation of SEO could reduce your business’s overall cost-per-click (CPC). Google Analytics (web analytics application) can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads/segments are responsible for generating sales or specific activities (conversions).
There are several advantages to using SEM with Web Analytics. Most SEM services provide the opportunity to implement A/B or Multivariate testing and the ability to determine which advertisements lead to a purchase. The web analytics application can test the responses to improve purchase or engagement of landing pages used in SEM campaigns.
In today’s difficult economic environment, it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives.
It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM.
Now let’s define what GCS Marketing Group considers to be SEM. Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
How can SEM & Web Analytics help your business?
Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use Google Adwords to target a 15 mile radius, manage the daily expense, and increase traffic to your site by over 30%. Furthermore, the previous implementation of SEO could reduce your business’s overall cost-per-click (CPC). Google Analytics (web analytics application) can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads/segments are responsible for generating sales or specific activities (conversions).
There are several advantages to using SEM with Web Analytics. Most SEM services provide the opportunity to implement A/B or Multivariate testing and the ability to determine which advertisements lead to a purchase. The web analytics application can test the responses to improve purchase or engagement of landing pages used in SEM campaigns.
Comments