How can SEM & Web Analytics help your business?

Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use Google Adwords to target a 15 mile radius, manage the daily expense, and increase traffic to your site by over 30%. Furthermore, the previous implementation of SEO could reduce your business’s overall cost-per-click (CPC). Google Analytics (web analytics application) can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads/segments are responsible for generating sales or specific activities (conversions).

There are several advantages to using SEM with Web Analytics. Most SEM services provide the opportunity to implement A/B or Multivariate testing and the ability to determine which advertisements lead to a purchase. The web analytics application can test the responses to improve purchase or engagement of landing pages used in SEM campaigns.