Step of Collaboration channel Marketing Plan from Linkedin

It’s safe to say that LinkedIn should not be treated as a broadcast medium. If it is, don’t expect to get many leads. It should be treated as a collaboration channel. By collaborating with industry colleagues and people with shared interests, your website will be rewarded with a steady flow of visitors and new incremental lead.

How to generate leads from Linkedin:-

1. Target searches for keywords you’ve identified as central to your business. For your Company, find the right targets such as "C level contacts, Manager Level” specific ZIP codes and company names to identify key contacts to call, e-mail, InMail (send a message via LinkedIn's internal messaging system) or forward a hard copy of our Company portfolio.
2. Track who is looking at your profile and your staff's profiles. Then you research those companies in more depth, identifying their decision maker or the one who might be interest on your services or product and sending out the Company portfolio (and again following up with a phone call, e-mail or InMail). 
3. Research, or as you calls it, do "reconnaissance" work. Watching (via Google Analytics) which domain names visit your site on any given day gives him a clue about which companies might be in the market for a new agency. Back at LinkedIn, you can research the top decision makers to proactively approach--again, via a call, InMail or portfolio outreach.
4. Set up a company page. Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to ratchet up your company's charisma. I will like to suggest you can embed banner images and videos in your company page, as well as feed your blog posts and tweets. You can also feature your products on your page and seek recommendations for them. That's a kind of social proof that only enhances your credibility.
5. Discern patterns. Notice who's connected in your industry. In the Software and marketing agency world, for example, there are several key consultants often tapped to help companies with an agency search. Noting that one of those consultants is suddenly connected to several execs at a single company may indicate that the company is poised to begin an agency search. "Which suggests to you that you might want to get your brand in front of them both,"
6. Participate in LinkedIn groups catering to your target market in order to engage in conversations with the right people. Seek out groups with lots of activity rather than simply lots of members. (You'll have to join them to get a sense of the activity.) For Example, those groups target B2C and business-to-business marketers. You monitors each group's discussion posts and responds thoughtfully with content rather than a pitch. The goal is to engage rather than sell outright.

Creating LinkedIn Profile:-   

1. Write a descriptive headline that includes a few relevant keywords on your profile. Be sure to add relevant website links and a professional photo. Your summary should also be keyword-rich. Complete the profile.
2. Add applications to your LinkedIn profiles to showcase content, including SlideShare, Event's and Polls.
3. Post status updates that point your connections to your content and other information that would be relevant to them.

Creating LinkedIn Groups:-

4. Join as many relevant groups as possible.
5. Blog, blog and blog some more. . . When finished blogging some more, roll up similar blog posts into white papers, case studies, guides, how-to’s or cheat sheets. Build landing pages and put the advanced content behind a form.
6. Engage in existing group conversations and use your blog posts to support your engagement. And be sincere with feedback.
7. Start group conversations based on the premise of your blog posts while referencing them. *Warning – Do not come off as self-promotional. There is a “promotions” tab for that. You always sincere by requesting honest feedback or input on content.
8. Once someone else engages your comment, continue to engage.
9. Be helpful and share valuable information that positions you as an industry thought leader.
10. Connect with those people who frequently engage you.

P.S. If we’re not experienced participating in group conversations, spend a week or so chiming in on posts without linking to any of your own stuff. That way, you’ll get an idea of what’s acceptable and what isn’t prior to injecting your content.

You will pay attention to how many posts are made in each group. If it’s just a few per day, then you don’t want to leave posts for the group every day. If you go into the group and notice every other post is from yours, then you’re posting too much.