HOW TO CREATE SOCIAL MEDIA STRATEGY PLAN

Step 1: RESEARCH – DISCOVERY – ANALYSIS 

1. DEFINED YOUR COMPANY 

2. YOUR MISSION 

3. YOUR VISION 

4. YOUR TARGET AUDIENCE 

5. YOUR MESSAGE 

6. DEFINES YOUR STRENGTHS 

7. DEFINES YOUR WEAKNESSES

Step 2: COMPETITIVE ANALYSIS

1. DEFINED YOUR COMPETITION

2. YOUR COMPETITION STRENGTHS 

3. YOUR COMPANY'S COMPETITIVE EDGE:  WHAT YOUR COMPANY DOES BETTER 

4. WHAT YOUR COMPANY CAN DO DIFFERENTLY 5. POTENTIAL ROADBLOCKS 

6. BENEFITS

Step 3: PLAN BUILDING 

1. OBJECTIVES - WHAT & HOW  (i.e. FACEBOOK, TWITTER, LINKEDIN, YOUTUBE, INSTAGRAM, SNAPCHAT)

2. MEASURABLE GOALS (i.e. FACEBOOK,TWITTER, LINKEDIN, YOUTUBE, INSTAGRAM, SNAPCHAT)

Step 4: EXECUTE – IMPLEMENT – LAUNCH 

1. CHECK FOR MESSAGE CLARITY AND UNIFORMITY ACROSS PLATFORMS 

2. GRAPHIC UNIFORMITY 

3. CONVERSATION MONITORING 

4. SOCIAL ID ADDED TO ALL BRANDING INCLUDING EMAIL AND PRINT MEDIA 

5. DAILY POSTING WHERE APPLICABLE 

6. REPORTING PLAN: ENGAGEMENT, INFLUENCE, NUMBERS, ETC.

Step 5: MEASURE – METRICS – TRACK 

1. WEEKLY STATUS UPDATES 

- NUMBER / NETWORK GROWTH 

- STATUS: ENGAGEMENT 

- STATUS: INFLUENCE 

- WHAT'S WORKING? WHAT ISN'T? 

- EVLAUATION AND REVISIONS

2. GOAL ASSESSMENT – REVISED GOALS – NEW GOALS (i.e. FACEBOOK, TWITTER, LINKEDIN, YOUTUBE)