During COVID-19: How LinkedIn can help you grow your business.
LinkedIn is an
incredible asset to leverage so as to plug and position your brand once you are
still remotely working. Many of us think
they don’t have time for LinkedIn even once they know it is a crucial social
media tool. However, 30 minutes
each day is really sufficient time to create and have interaction your audience
to create your brand and generate material business.
Here are the
items that you simply should check every day to realize great results. Albeit you are doing just one of those consistently, you'll rapidly
see the fruits of your hard work.
1. Home Page:
As soon as you
land on LinkedIn, the home Page is that the very first
thing that you simply see. As you scroll down the page, you'll notice the
activities associated with your network. There are several tasks for you here:
you'll wish to interact with friends and colleagues who are adding value. You'll comment or share the activities you
discover helpful. Algorithm-wise, comments are worth quite shares on LinkedIn –
people will appreciate them as they’ll drive the reach of their posts.
2. Profile
Viewed:
On the home page
slightly below your picture, you'll notice “Who viewed your profile”, followed by the amount of
views. Inspect who is viewing your profile. You want to be found.
That’s what LinkedIn is all about. If you're getting found at rather frequent
intervals and are attaining substantial three-figure numbers, you're well on
your thanks to this goal.
Review the one
who stopped by as they're keen on you. If they suit your “ideal client”
criteria reach out and invite them to join your network. If you say you noticed
they viewed your profile, they’re 10x more likely to simply accept your
invitation.
3. My
Network:
The ‘My Network’ Menu is directly at the top within the dark strip adjacent to ‘Home’. Below “invitations”, you'll see the list of “Individuals you may know”. You'll process invitations and click on pictures those people you may want on your network with to peruse their profiles to understand more about them.
4. Invitations:
Invite 10
targeted people to your network daily: Tell them how you recognize them, find
something in common, be enthusiastic, and reference their profile. Courtesy
will get you far. I always thank the person beforehand for agreeing to
connect. Once they connect, offer to introduce them to someone in
your network if they want. That way, your new contact feels they will enjoy the connection.
5. Notifications:
You’ll see
‘Notifications’ within the top menu bar in the dark color alongside
Home. Here lies a key opportunity to leverage a feature: you'll connect along
with your network and initiate powerful interactions.
Has someone
changed jobs? Send them a congratulatory message. Someone features a work
anniversary? Send a fast message saying how impressed you're they’ve chalked up
another year at XYZ limited and ask what’s happening there that they could, such as you to share together with your network for them.
You can answer
the comments and try this consistently to let others know you value
their feedback. You'll briefly take a glance at the profiles of those who
follow you or like your content. You shouldn’t forget to thank people who
endorsed you and also people who share your content. Appreciation helps build
your image and brand.
6. Work:
This can be the
place to check the activities happening in your LinkedIn groups. You'll
wish to discuss something that interests you during a group where conversations
are happening. You'll message a vast number of individuals in LinkedIn groups no matter whether you’ve connected
with them.
The important
point to notice here is that the flexible nature of LinkedIn. There's no fixed,
right or wrong way of doing things about LinkedIn,
but with a quick, targeted daily strategy you'll make the platform work for
you and your business.
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